cultural studies

discourse analysis

truth

is the reversal of the frankfurt school's position regarding popular culture, seeing it not as a source of false consciousness, but as a source of resistance.

. Cultural studies has largely ignored the Frankfurt School, taking inspiration instead from post structuralism and semiotics. At the same time, CS has reversed the Frankfurt Schools position regarding the critical potential of popular culture (Gitlin 1997). For many CS enthusiasts, popular culture is not a source of indoctrination or false consciousness, as it was for the Frankfurt School, but rather a source of resistance to the dominant culture. Some would even go so far as to say that popular culture is popular because it is resistant to cultural hegemony (for the reflections of a reconstructed CS, seeMorley 1997). Support for such claims were bolstered by ethnographic studies of youth cultures, largely earned out in me UK (see Hall and Jefferson 1976 for the classic statement)' (Eyerman mcCormick Myth, Meaning, and Performance 3.)

is a methodological approach aiming at disclosure through description.

discourse analysis aims at disclosure through description, not verification or explanation as traditional science. It seeks to uncover the meanings encoded or embedded in cultural artifacts, now conceptualized as texts or as visual culture, rather than high art or literature' (4 Ron Eyerman and Lisa McCormick 4).

is the making apparent of the structures of experience.

Truth' here relates to a way of picturing the contemporary urban experience, in a way that captures, makes apparent, its basic structures' (Eyerman &M 27)

Ron EyermanThinkers

Ron Eyerman