advertising

occupation / innovator as

economist

nationality

American

's aim is to quickly establish direct contact with the subconscious of the consumer below the word level with visual symbols instead of words such that they require no work, no mental effort.

They establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words ... They communicate faster. They are more direct. There is no work, no mental effort. Their sole purpose is to create images and moods.

is actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force an extension, if you will, of the merchant who cries aloud his wares.

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force an extension, if you will, of the merchant who cries aloud his wares. Rosser Reeves

Rosser ReevesThinkers

Rosser Reeves