Samuel JohnsonThinkers

Advertising's soul is promise, large promise.

Advertising is persuasive to such an extent that it has become necessary to gain attention by magnificence of promises and by eloquence sometimes sublime and sometimes pathetic.

The America is a race of convicts, and ought to be thankful for anything we allow them short of hanging. (as written in 1775)

Business is an activity whose purpose is to be idle, just as peace is the end of war.

Courage is reckoned the greatest of all virtues... because, unless a man has that virtue, he has no security for preserving any other.

Criticism is a study by which men grow important and formidable at a very small expense.

The Dictionary is better than none, and the best cannot be expected to go quite true.

Education is tasked with giving expert discernment in all things the power to tell the good from the bad, the genuine from the counterfeit, and to prefer the good and the genuine to the bad and the counterfeit.

Friendship is like being comfortably filled with roast beef while love is like being enlivened with champagne.

Gratitude is a species of revenge in impatient and inferior minds. They return benefits, not because recompense is a pleasure, but because obligation is a pain.

Grief is a thing which, when fresh, is only irritated by any attempt to divert.