marketing

poverty

nationality

Indian

scientific organization

American Academy of Arts and Sciences

occupation / innovator as

university teacher

economist

is actually not about marketing to the people, but about convincing a CEO to pursue the ad campaign.

Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign. Sendhil Mullainathan

is a special case of 'scarcity,' and anyone who has the experience of 'having very little' experiences the same psychology.

Maybe poverty is a special case of something else. That something else is 'scarcity,' and anyone who has the experience of 'having very little' experiences the same psychology. Sendhil Mullainathan

Sendhil MullainathanThinkers

Sendhil Mullainathan