Seth GodinThinkers

Anxiety is experiencing failure in advance.

Blogging is an act which stretches one's available vocabulary and hones a new voice.

A Brand is capable of success in the future only if it is patient, consistent, connected, and trusted, based on the truth that only comes from experiencing the product, not just yelling about it.

A Brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

Chance is not a threat, it's an opportunity, just as survival is not the goal, transformative success is.

Entrepreneurship is about change. For the entrepreneur, change is not a threat, it's an opportunity, and survival is not the goal, it's transformative success.

Information is more valuable when people know it... ideas that spread win.

Leadership is about painting a picture of the future and going there in a way that people follow.

Marketing is a contest for people's attention.

Social media marketing is about turning strangers into friends, friends into customers and customers into salespeople.

Social media marketing is not about build it, and they will come, but rather, build it, nurture it, engage them, and they may come and stay.

Word of mouth advertising | WOM is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.