Ukrainian ProverbsDefinitions

Advertising is ultimately about getting things in front of viewers — What the eyes do not see the, heart does not desire.

Blood is no water.

Caution is no cowardice, even fleas are armed.

Contentment is important — Better a sparrow in the granary than an eagle in heaven.

Difficulty is the best instructor — The dog does not know how to swim until the water reaches his ears.

Empathy is not easy -- The satiated does not believe the hungry.

Evil is never without some good in it.

Exploitation is always measured — Do not kill the sheep to take her wool.

Failure is important — Failure teaches you more than success.

Generosity is best kept within limites — The generous will want bread himself.