branding

nationality

British

advertising person

is about creating and sustaining trust. Thus it means delivering on promises, it means beign completely coherent. It means having every aspect of what it does and what it is reinforces everything else.

Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else.

is the most significant gift that commerce has ever made to popular culture. Its impact is virtually immeasurable in social and cultural terms.

Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond its commercial origins that its impact is virtually immeasurable in social and cultural terms.

Wally Olins

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Wally Olins