affect

aspirational consumerism

politics of immediation

society

nationality

American

occupation / innovator as

anthropologist

innovator in the field of

anthropology

is a flawed theory for its romantic attachment to the fantasy of immediacy.

while I shall indeed be arguing that the major flaw besetting contemporary affect theory is its romantic (and complicit) attachment to a fantasy of immediacy or as I prefer to put it, immediation (Mazzarella 2006) I would nevertheless like to explore the possibility that the 'thing' it describes may help us to rethink the politics of public culture in a productively critical way' (294).

is presubjective without being presocial. As such to think affect is to focus on embodiment and sensuousness without starting with the bounded, intentional subject.

From an analytical point of view, thinking affect points us toward a terrain that is presubjective without being presocial. As such it implies a way of apprehending social life that does not start with the bounded, intentional subject while at the same time foregrounding embodiment and sensuous life. (mazarella 291)

is society inscribed on our nervous system and in our flesh before it appears in our consciousness.

From the standpoint of affect, society is inscribed on our nervous system and in our flesh before it appears in our consciousness. (Mazzarella)

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is, from the standpoint of affect, inscribed on our nervous system and in our flesh before it appears in our consciousness.

William Mazzarella

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William Mazzarella