William Strunk Jr.Thinkers

Brevity is a by-product of vigor.

Creative writing is communication through revelation.

An Intensifier is the leech that infests the pond of prose, sucking the blood of words.

Style takes its final shape more from attitudes of mind than from principles of composition.

Style is about being straightforward. One should never call a stomach a tummy without good reason.

Verbosity is ill-advised. One ought not be tempted by a twenty-dollar word when there is a ten-center handy, ready and able.