bouba-kiki effect

nationality

American

occupation / innovator as

philosopher

German

psychologist

university teacher

scientific organization

American Psychological Association

National Academy of Sciences

innovator in the field of

psychology

scientist

American Academy of Arts and Sciences

is a non-arbitrary mapping between speech sounds and the visual shape of objects.

The bouba/kiki effect is a non-arbitrary mapping between speech sounds and the visual shape of objects. This effect was first observed by German-American psychologist Wolfgang Köhler in 1929. (wikipedia)

Wolfgang Kohler

Authors(0)

Wolfgang KohlerThinkers

Wolfgang Kohler