An Advertisement is the way of attracting people in large ratio.

The Advertisement is the pushing of the principle of noise all the way to the plateau of persuasion; which is quite akin to brainwashing.

The Advertisement is supposed to do one thing: create an anxiety relievable by purchase.

The Advertisement is not art. An ad that pretends to be is - at absolute best - like somebody who smiles warmly at you only because he wants something from you.

Brand is the new slang for soul.

A Brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.

A Brand is a dialogue, not a monolog.

A Brand is always grounded in trust... which is built in drops and lost in buckets.

Contract is an agreement made up of big words and little type.

A Contract is a deceptive document — The large print giveth and the small print taketh away.

A Contract is worthless if not written — a verbal contract is not worth the paper it's printed on.

A Contract is a document written by lawyers for lawyers in order to make people immediately realise that they cannot do without lawyers.