The Dream is the aquarium of the night.

The Dream is the literature of sleep.

The Dream is what you wake up from.

The Dream is the memory of the night.

Fear is the fire that melts Icarian wings.

Fear is many-eyed.

Fear is the parent of cruelty.

Fear is the mother of superstition.

Grief is a room without doors.

Grief is the essence of humanity — Man, when he does not grieve, hardly exists.

Grief is a great struggle — grief teaches the steadiest minds to waver.

Grief is a developer of the powers of the mind.

The Headline is eighty cents out of your dollar when you consider that five times as many people read the headline as read the body copy.

The Headline is strengthened by the inclusion of emotional words like darling, love, fear, proud, friend and baby.

The Headline is more effective if it's long and really says something than if it's brief and says nothing.

The Headline can never be judged after one reads the article, for its sole purpose is to cause one to read it.