headline, n.All

The Headline is vital — Use a poor one and it just doesn't matter how hard you labor over the article for it will not be read.

The Headline is a thing which, if it doesn't stop people, the article might as well be written in Greek.

The Headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

The Headline is the only thing the majority of the public reads when deciding whether or not they are interested.

The Headline can never be judged after one reads the article, for its sole purpose is to cause one to read it.

The Headline is more effective if it's long and really says something than if it's brief and says nothing.

The Headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.

The Headline is best when it appeals to the reader's self-interest, that is, headlines based on reader benefits.