The Advertisement is the pushing of the principle of noise all the way to the plateau of persuasion; which is quite akin to brainwashing.
The Advertisement is supposed to do one thing: create an anxiety relievable by purchase.
The Advertisement is not art. An ad that pretends to be is - at absolute best - like somebody who smiles warmly at you only because he wants something from you.
A Commercial is a kind of American Haiku. A 30-second spot is a real challenge to the director.
A Commercial is a maddeningly memorable message occasionally interrupted by several minutes of forgettable programming.
A Commercial is the only thing in America that promises the people more than the politicians
A Commercial either insists you want a product you don't need, or need a product you don't want.
17 concepts in this pillow book.