Competition is man's driving force — Men do not desire merely to be rich, but to be richer than other men.
Competition is for losers — all failed companies are the same: they failed to escape competition.
A Countdown is a check-off seconds before a missile is blasted, or years after a woman of thirty has passed it.
Crisis is necessary for growth — Skilful pilots gain their reputation from storms and tempests.
Crisis is definitionally unexpected — If men could only train for them [shipwrecks] and have them occur when the men had reached pink condition, there would be less drowning at sea.
14 concepts in this pillow book.