The Compliment is never as good as an insult in this: with compliments, you never know if it's true. With insults, it always comes from the heart.
A Compliment is always appreciated — nobody has ever been bored by someone paying them a compliment.
An Endorsement is an act of political symbiosis in which one politician attempts to feed her struggling campaign by allowing a weaker politician to suck its blood.
An Endorsement is the common practice, esp. among celebrities, of renting out one's good name to promote a denture cream or a politician- whichever represents the better career move.
13 concepts in this pillow book.