affective communication, n.All

Affective communication (n.) rewards ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠not the better argument but the most exciting information — which is why fake news beats fact.