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Definition.com

Behavioral science (n.) owes ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠some of its popularity to how easily it can be refashioned into a coercive ideology with a faintly scientific tone.

Definition.com

Behavioral science (n.) stripped ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠of its terminology can reveal the old mind of the colonial civil servant, sure he knows the true interests of the backward peoples in his care.