behavioural science, n.All

Behavioural science (n.) names ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠itself after its evidence rather than its subject, as if physics renamed itself the study of dial readings.

Behavioural science (n.) drifted ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠from studying the mind to managing conduct, until it began to see itself as an engineering of control.