Bioethics is so in love with the new genomics because genomics draws bioethics closer to the more masculinist, more respected 'hard sciences'.
Bioethics is gendered feminine but often tries to act masculine. It can be said to be gendered feminine because it has defined itself as a sort of handmaiden to biomedicine, helping address important ethical topics but without calling into question the basic worth of the biomedical enterprise itself.
Bioethics is the systematic study of human conduct in the area of the life sciences and health care insofar as this conduct is examined in the light of moral values and principles.

Bioethics is the application of normative ethics to the resolution of concrete ethical dilemmas in medicine and healthcare.
Bioethics is the systematic study of moral dimensions--including moral vision, decisions, conduct, and policies--of the life sciences and health care employing a variety of ethical methodologies in an interdisciplinary setting.