brazilianization

is the diversity, unclarity and insecurity in people's lives and work which is coming to dominate the social structure of the west similar to how they do in the south.

Ulrich Beck coined the term 'Brazilianization' to describe how: '[t]he social structure in the heartlands of the West is coming to resemble the patchwork quilt of the South, characterized by diversity, unclarity and insecurity in people's lives and work' (Beck, 2000: 1). Thus the rise of 'informal' employment pattems and precarious work forms is seen as the West becoming like the Rest. From a global perspective, this would be hardly surprising and we should not continue to centre the exceptional patterns of Westem Europe as though it was the none against which all other experiences should be measured. (net)

brazilianization, n.All

brazilianization