culture jamming

is a practice of parodying advertisements as a way of taking back the images displayed in the public square which we never asked to see.

an Xray of the subconscious of a campaign, uncovering not an opposite meaning but the deeper truth hiding beneath the layers of advertising euphemisms' (pp. 281-282). No Logo the practice of parodying advertisements and hijack billboards in order to drastically alter their messages. Streets are public spaces, adbusters argues, and since most residents can't afford to counter corporate messages by purchasing their own ads, they should have the right to talk back to images that they never asked to see. (P. 2)

culture jamming, n.All

culture jamming