customization, n.All

Customization (n.) can ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠only touch what does not matter: order a bespoke car and you get a factory engine with ornaments bolted on.