Become Visible At The End

Depend On Quality More Than Timing

Exist To Be Tested

Need A Blueprint

Reveal Themselves Under Pressure

design

plan

planning

number

typography

angle

conversation

well

wealth

pompousness

sink

contractor

blueprint

iphone

is about making things intuitively obvious.

The main thing in our design is that we have to make things intuitively obvious,' Jobs told the crowd of design mavens. For example, he extolled the desktop metaphor he was creating for the Macintosh. 'People know how to deal with a . . .

is about more than aesthetics, it is about customer experience rather than the fit and finish.

For Jobs, design is about more than aesthetics. Jobs was always focused on the customer experience rather than the fit and finish. The success of Apple, and the design legacy of Steve Jobs, is this laser-like focus on creating great consumer experiences. A key point seen in the ever popular iPhone and iPad's.

is always a rigorous attempt to capture a concrete moment of a transitory image in all its nuances.

Every design is a rigorous attempt to capture a concrete moment of a transitory image in all its nuances. The extent to which this transitory quality is captured, is reflected in the designs: the more precise they are, the more vulnerable.

is less about aesthetics and more about function... it is about designing 'holistic and simple' devices that break through barriers that frustrate users.

For Jobs, design is less about aesthetics and more about function. His focus on how it looks and how it works has set him philosophically apart from his competitors. He seeks to design 'holistic and simple' devices that break through barriers that frustrate users. Under Job's leadership, the company philosophy is communicated in the very design of the machine. The focus on design is the core of the user experience: -People think it's this veneer-that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it work.-As quoted in The Guts of a New Machine (30 November 2003)

is neither an intellectual nor a material affair, but simply an integral part of the stuff of life, necessary for everyone in a civilized society.

Our guiding principle was that design is neither an intellectual nor a material affair, but simply an integral part of the stuff of life, necessary for everyone in a civilized society.

is not about decorating functional forms - it is about creating forms that accord with the character of the object and that show new technologies to advantage.

Design is not about decorating functional forms - it is about creating forms that accord with the character of the object and that show new technologies to advantage.

is not how a thing looks, rather it's how a thing works.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works. Steve Jobs

is not making beauty, beauty emerges from selection, affinities, integration, love.

Design is not making beauty, beauty emerges from selection, affinities, integration, love.

design, n.All

design