framing effect

is the phenomena of drawing different conclusions from the same information, depending on how that information is presented.

Framing effect: Drawing different conclusions from the same information, depending on how that information is presented

is the tendency in people to react to an identical choice differently depending on how it is presented.

The framing effect is an example of cognitive bias, in which people react to a particular choice in different ways depending on how it is presented... e.g. as a loss or as a gain. (wikipedia)

framing effect, n.All

framing effect