lean startup

startup

garage

is a startup (i.e. Quickly figuring out the right thing to build) which emphasizes fast iteration and customer insight, vision, and ambition, all at the same time.

The goal of a startup is to figure out the right thing to build the thing customers want and will pay for as quickly as possible. In other words, the Lean Startup is a new way of looking at the development of innovative new products that emphasizes fast iteration and customer insight, a huge vision, and great ambition, all at the same time.

is a startup that reconceives of its efforts as experiments that test its strategy to see which parts are brilliant and which are crazy in order to build a sustainable business around one's vision.

The Lean Startup methodology reconceives a startup's efforts as experiments that test its strategy to see which parts are brilliant and which are crazy. A true experiment follows the scientific method. It begins with a clear hypothesis that makes predictions about what is supposed to happen. It then tests those predictions empirically. Just as scientific experimentation is informed by theory, startup experimentation is guided by the startup's vision. The goal of every startup experiment is to discover how to build a sustainable business around that vision.

is an organization designed to create new products and services under conditions of extreme uncertainty.

Ever the maverick, Cook asked me to put these ideas to the test, and so I gave a talk that was simulcast to all seven thousand-plus Intuit employees during which I explained the theory of the Lean Startup, repeating my definition: an organization designed to create new products and services under conditions of extreme uncertainty.

is concerned with the questions: Which activities create value and which are a form of waste'.

The critical first question for any lean transformation is: which activities create value and which are a form of waste' Once you understand this distinction, you can begin using lean techniques to drive out waste and increase the efficiency of the value-creating activities. For these techniques to be used in a startup, they must be adapted to the unique circumstances of entrepreneurship.

lean startup, n.All

lean startup