loss aversion

is a more general tendency that involves status quo bias and the endowment effect.

Both the status quo bias and the endowment effect are part of a more general issue known as loss aversion.' (Montier 2007, p. 32)

is the idea that people try to prevent losses more than they try to make gains.

Loss Aversion is the idea that People try to prevent losses more than they try to make gains.

is the tendency for losses to loom larger than corresponding gains.

losses loom larger than corresponding gains

is the tendency for people to far more strongly prefer avoiding losses than acquiring gains.

In prospect theory, loss aversion refers to the tendency for people to strongly prefer avoiding losses than acquiring gains. Some studies suggest that losses are as much as twice as psychologically powerful as gains. Loss aversion was first convincingly demonstrated by Amos Tversky and Daniel Kahneman.' Loss aversion Wikipedia

is the tendency of losses and disadvantages to have greater impact on preferences than gains and advantages.

Tversky and Kahneman (1991) 'The central assumption of the theory is that losses and disadvantages have greater impact on preferences than gains and advantages.

is the tendency to more strongly feel the disutility of giving up an object than the utility associated with acquiring it.

Loss aversion: The disutility of giving up an object is greater than the utility associated with acquiring it.[54] (see also Sunk cost effects and endowment effect).

is the tendency to remain at the status quo because the disadvantages of leaving it loom larger than the advantages.

''The status quo bias' individuals' tendency to prefer to remain at the status-quo is similarly attributed to loss aversion: It is assumed that the loss of the status-quo option looms larger than the gain of an alternative option (e.g., Kahneman et al., 1991).' Gal (2006)

loss aversion, n.All

loss aversion