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Loud budgeting (n.) is openly telling friends you are saving money, so turning down costly plans becomes normal rather than awkward.
Comedian Lukas Battle coined 'loud budgeting' in a TikTok posted December 29, 2023, which drew over 1.5 million views.
76% of Gen Z say they learn about personal finance from TikTok and YouTube.
Loud budgeting (n.) is quitting the race with the Joneses and telling them, at length.
Loud budgeting (n.) is a money diet, explained at the table like an allergy.
Loud budgeting (n.) is quiet luxury's opposite: announcing everything you won't buy.
Loud budgeting (n.) is saying 'I'm broke' with the confidence of 'I'm training for a marathon.'
Loud budgeting (n.) is turning 'I can't afford it' into 'I've decided not to,' which costs nothing.
Loud budgeting (n.) is a group chat relieved someone finally said it first.
Battle pitched it explicitly as 'the opposite of quiet luxury,' the previous year's stealth-wealth trend.