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Mankeeping (n.) is the unpaid emotional and social work women do for male partners who lack close friends of their own.
Ferrara's research went viral worldwide and was translated into French, Russian, Italian and Spanish; she calls some coverage sensationalized clickbait.
The paper that named it, "Theorizing Mankeeping," ran in the American Psychological Association journal Psychology of Men and Masculinities.
Mankeeping (n.) is the gap between "I don't need friends" and "can you invite Dave for me?"
Mankeeping (n.) is male self-reliance that only works because someone else is doing it.
Mankeeping (n.) is when his group chat is technically just you.
Mankeeping (n.) is being his girlfriend, his therapist, and the only one who knows his best friend's birthday.
It builds on "kinkeeping," sociologist Carolyn Rosenthal's 1985 term for the work of maintaining family bonds.
Mankeeping (n.) is an emotional support system with one employee and no weekends.
Mankeeping (n.) is the reason his loneliness only shows up after the breakup.