mental accounting

is one of two pillars upon which the whole of behavioral economics rests, the other being prospect theory.

If Richard Thaler's concept of mental accounting is one of two pillars upon which the whole of behavioral economics rests, then prospect theory is the other.' Belsky and Gilovich (1999)

is the idea that people categorize and treat money differently depending on where it came from and where it is going.

Mental Accounting is the idea that People categorize and treat money differently depending on where it came from and where it is going.

is the tendency of individuals to assign different levels of utility to each asset group, which affects their consumption decisions and other behaviors.

The theory purports individuals assign different levels of utility to each asset group, which affects their consumption decisions and other behaviors.' Investopedia.com: Mental Accounting

is the tendency of individuals to divide their current and future assets into separate, non-transferable portions.

An economic concept established by economist Richard Thaler, which contends that individuals divide their current and future assets into separate, non-transferable portions. Investopedia.com: Mental Accounting

mental accounting, n.All

mental accounting