modernology, n.All

Modernology is a method for the scientific analysis of material culture which objectively studies the lifestyle and cultural phenomena of contemporary "cultured peoples" (bunkajin)

Modernology is a science whose result is a kaleidoscopic observation where the individual, seen as the sum of details, sheds light on the period in which they live in their own way.

Modernology's aim is not analytical; it sees itself more as a collection of ways of being, in a given place, at a given moment and where the collection of samples has value for what it is: a set of diverse profiles which, laid end-to-end like points on a map, have no other purpose than to offer an image of the present moment.

Modernology is concerned with the transformation of life and the city

Modernology is an attempt to capture life in a scientific manner.

Modernology is grounded not in a focus on the exchange value of objects, but the examination of the use value of an object at a given place in order to record the totality of life.