product

is any source of value for the people who become customers, including anything those customers experience from their interaction with a company.

The fact that a startup's product or service is a new innovation is also an essential part of the definition and a tricky part too. I prefer to use the broadest definition of product, one that encompasses any source of value for the people who become customers. Anything those customers experience from their interaction with a company should be considered part of that company's product. This is true of a grocery store, an e-commerce website, a consulting service, and a nonprofit social service agency. In every case, the organization is dedicated to uncovering a new source of value for customers and cares about the impact of its product on those customers.

is not just a collection of features, but how it all works together.

A great product isn't just a collection of features. It's how it all works together.

product, n.All

product