10 cards
Rage bait (n.) is online content deliberately made to provoke anger, so that outraged reactions boost its reach and engagement.
Oxford named "rage bait" its 2025 Word of the Year after usage tripled over the year.
Rage bait (n.) is the only argument where replying "you're wrong" counts as agreeing to help.
Oxford traces "rage bait" to a 2002 Usenet post, where it described a driver's reaction to being flashed by another car wanting to pass.
Rage bait (n.) is denouncing something by personally handing it to everyone you know.
A study of 2.7 million posts found each extra word attacking a political out-group raised a post's odds of being shared by about 67%.
Rage bait (n.) is a hook baited with your own sense of decency.
Rage bait (n.) is a fight picked with you so someone else can sell the tickets.
Rage bait (n.) is when the algorithm can't tell a hate-share from a love letter.
Rage bait (n.) is a wrong recipe posted on purpose, so the corrections do the marketing.