Shibui is the balance between freedom and discipline that gives Japanese art and design its serenity.
Shibui is the power of quietness and understatement, especially in commonplace things, to create beauty.
Shibui is the bitter taste of green tea or the astringent quality of an unripe persimmon. It is tart, not overblown; rough cloth and pottery, not delicate lace and china.
Shibui is a concept derived from the tea ceremony. It refers to a reserved, simple, elegant, and rough quality - a kind of beauty in perfect harmony with nature, suggesting serenity, nobility and quiet luxury.
Shibui is represented by colors found in unpolished gold and silver, slate and granite, ashes, the various soft greens of moss or the yellows of wild mustard.
Shibui is the hidden treasure waiting for discovery, the giant's unused power, the modesty that lets the thing speak for itself, and the creation of wealth by discarding the unnecessary and the trivial.