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The Small-batch approach is an approach that enables companies to serve its smaller, more fragmented markets and still compete with the mass producers.

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The Small-batch approach 1s 2esson is that the ability to learn faster from customers is the essential competitive advantage that startups must possess.

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The Small-batch approach makes factories more efficient. In contrast, in the lean startup the goal is not to produce more sufficiently. It is to as quickly as possible learn how to build a sustainable business.

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The Small-batch approach is an approach that produces a finished product every few seconds, and is thus, nimble, whereas large-batch approaches is not amenable to changes during process.

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The Small-batch approach is the paradoxical idea that it is actually faster, for example to fold then stuff one hundred envelopes than to first fold one hundred letters and then stuff the envelopes.

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