value capture pivot

is a pivot within the product hypothesis, such that changes to the way a company captures value can have far-reaching consequences for the rest of the business, product, and marketing strategies.

There are many ways to capture the value a company creates. These methods are referred to commonly as monetization or revenue models. These terms are much too limiting. Implicit in the idea of monetization is that it is a separate 'feature' of a product that can be added or removed at will. In reality, capturing value is an intrinsic part of the product hypothesis. Often, changes to the way a company captures value can have far-reaching consequences for the rest of the business, product, and marketing strategies.

value capture pivot, n.All

value capture pivot