viral engine

is powered by a feedback loop and measured based on many friends each customer bring with him or her, a measure referred to as the 'viral coefficient'.

Like the other engines of growth, the viral engine is powered by a feedback loop that can be quantified. It is called the viral loop, and its speed is determined by a single mathematical term called and its speed is determined by a single mathematical term called the viral coefficient The higher this coefficient, the faster the product will spread. The viral coefficient measures how many new customers will use a product as a consequence of each new customer who signs up. Put another way, how many friends will each customer bring with him or her' Since each friend is also a new customer, he or she has an opportunity to recruit yet more friends.

viral engine, n.All

viral engine