Definition.com
Anchoring is the inclination to anchor one's decision on a matter in some initial impression or initial piece of information.
Definition.com
Anchoring is the tendency to estimate an unknown quantity, for example, the price of a house, in large part, by the asking price.
Definition.com
Anchoring is a cognitive bias that describes the common human tendency to rely too heavily on the first piece of information offered (the 'anchor') when making decisions. During decision making, anchoring occurs when individuals use an initial piece of information to make subsequent judgments.
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