content (media)

 pays an ongoing information annuity that other forms of marketing simply do not.

Content pays an ongoing information annuity that other forms of marketing simply do not.

1s 2urpose is to answer questions. People do not come to your website to be entertained, they have questions they think you can answer.

No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.

is better when it is content that helps rather than content that sells.

(media) Content that helps is superior to content that sells.

is different from social media in that cotent's goal is consumption, then behavior while the goals of social are participation, then behavior.

The goals of content are consumption, then behavior. The goals of social are participation, then behavior.

is the emotional and informational bridge between commerce and consumer.

Content is the emotional and informational bridge between commerce and consumer.

is anything that adds value to the reader's life.

Content is anything that adds value to the reader's life.

 has no economic value unless it's shared and it's acted on.

Content has no economic value unless it's shared and it's acted on.

is not where power comes from, content that moves is.

Power doesn't come from CONTENT, power comes from content that MOVES.

content (media), n.Definitions