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Digital behaviourism (n.) discards ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠the free, autonomous individual: if behaviour can be predicted and controlled, total knowledge makes freedom obsolete.