digital unconscious, n.Definitions

The Digital unconscious (n.) is ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠the collective pattern data mining brings to light — and whoever reads it can steer the masses' future behavior.

The Digital unconscious (n.) is ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠what big data reveals as a magnifying glass — the pre-reflexive, emotive layers of behaviour the information regime steers without our knowing.