engineering of consent, n.Definitions

Engineering of consent (n.) was, ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠for Edward Bernays, "the very essence of the democratic process."

The Engineering of consent (n.) is ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠what rulers turn to once the governed have won so many rights that clubs and prisons no longer suffice.

The Engineering of consent (n.) is, ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠for the father of public relations, the essence of democracy: the freedom to persuade and suggest, applied scientifically by leaders who cannot wait for the people to understand.

The Engineering of consent (n.) is ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠the view that a public too ignorant to run its own affairs must be shaped by an intelligent minority, as spectators and not participants.

Engineering of consent (n.) is, ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠Bernays claimed, the very essence of democracy: the freedom to persuade and suggest — even when that freedom sits in a few hands.