genchi gembutsu

is a Japanese management style predicated on the notion that it is unacceptable for a manger to take anything for granted or to rely on the reports of others. Rather, he must see for himself.

Jeffrey Liker, who has extensively documented the 'Toyota Way,' explains it this way: In my Toyota interviews, when I asked what distinguishes the Toyota Way from other management approaches, the most common first response was genchi gembutsu whether I was in manufacturing, product development, sales, distribution, or public affairs. You cannot be sure you really understand any part of any business problem unless you go and see for yourself firsthand. It is unacceptable to take anything for granted or to rely on the reports of others.

genchi gembutsu, n.Definitions

genchi gembutsu