Individualism is an understanding of human freedom whereby a completely irrational consumption conforms to a completely rationalized production.
Individualism is based on a more subtle and sophisticated, indirect rational argument, whereas collectivism is a simple if false argument based on immediate emotion.
Individualism is a calm and considered feeling which disposes each citizen to isolate himself from the mass of his fellows and withdraw into the circle of family and friends.
Individualism is a disturbing and disintegrating force: What it seeks is to disturb monotony of type, slavery of custom, tyranny of habit, and the reduction of man to the level of a machine.
Individualism seeks to show new perspectives and other choices, helping to expand and liberate the consciousness (i.e. Our experiences, understandings, imaginings, options and thereby our lives).