moral reciprocity

is tendency of humans to reciprocate both assistance and harm in relations to the subjective interpretation.

Moral reciprocity refers to the general tendency of humans (and, some argue, other animals) to reciprocate both assistance and harm in relation to the subjective interpretation of that assistance or harm as moral or immoral. For example, neoclassical economics holds that rational individuals will only engage in actions that maximize their material gains. Researchers believe that moral reciprocity may be the reason why many individuals are willing to pay a price considered to be irrationally large (within the framework of neoclassical economics) to punish others they believe have acted immorally. (wikipedia)

moral reciprocity, n.Definitions

moral reciprocity