A Name changes it significance more drastically in the course of a year or two than words do in the course of centuries.
The Name supresses three-quarters of the named object's poetic pleasure -- which consist in the joy of guessing bit by bit 'le suggerer, voila le reve!"
The Name is always inferior to the object named. No object is stuck with its name so irrevocably that one cannot find another which suits it better.
The Name is crucial to the idea. He that has complex ideas, without particular names for them, would be in no better case than a book-seller who had volumes that lay unbound and without titles, which he could make known to others only by showing the loose sheets.
The Name is a stagnant thing. Artists of the great age of Japanese art changed names many times during their careers to safeguard their freedom.
A Name is, for primitives, not simply a word, a mere combination of sounds... it is part of the being and, indeed, an essential part. When a member of the kangaroo clan calls himself a kangaroo, he is in a sense an animal of that species.