packaging, n.Definitions

Packaging is theater, it can create a story.

Packaging is the field in which the greatest progress has been attained by civilization.

Packaging , in Japan, serves the function not of protecting the contents of a thing in space, but of postponing in time.

Packaging is the glossy outer wrap that can sell us on a second-rate product, which explains why so many corporate job applicants and aspiring politicians take refuge inside it.

Packaging , in Japan, postpones the discover of the object it contains, for it is precisely a speciality of the Japanese package that the triviality of the thing be disproportionate to the luxury of the envelope - a vulgar “souvenir” is wrapped with as much sumptuousness as a jewel.