sustainable growth

is characterized by one simple rule: New customers come from the actions of past customers.

The engine of growth is the mechanism that startups use to achieve sustainable growth. I use the word sustainable to exclude all one-time activities that generate a surge of customers but have no longterm impact, such as a single advertisement or a publicity stunt that might be used to jump-start growth but could not sustain that growth for the long term. Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers.

sustainable growth, n.Definitions

sustainable growth