zoom-in pivot

is a pivot of a product on what previously had been considered just one feature of a larger whole.

David decided to undertake what I call a zoom-in pivot, refocusing the product on what previously had been considered just one feature of a larger whole. Think of the customer comments above: customers like the concept, they like the voter registration technology, but they aren't getting value out of the social networking part of the product.

is a pivot whereby what previously was considered a single feature in a product becomes the whole product.

In this case, what previously was considered a single feature in a product becomes the whole product. This is the type of pivot Votizen made when it pivoted away from a full social network and toward a simple voter contact product.

zoom in pivot, n.Definitions

zoom in pivot