marketing

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Marketing is a contest for people's attention. Seth Godin

is a magpie of a discipline, taking concepts, theories and methods wholesale from psychology, sociology and anthropology, and often failing to fully contextualize that adaptation.

Indeed, if one takes a historical and critical perspective on the development of marketing theory, it can be seen that marketing is a magpie of a discipline, taking concepts, theories and methods wholesale from psychology, sociology and anthropology, and often failing to fully contextualize that adaptation.

is a matter scratching before it itches, which is to say, making people's subliminal needs explicit.

Peter Drucker, who has been called the man who invented management, said that 'The business enterprise has two and only these two basic functions: marketing and innovation. Marketing and innovation produce results... all the rest are costs'. Marketing is scratching, before it itches, making subliminal needs explicit.

is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others.

Philip Kotler, the marketing guru, calls Marketing 'a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others.' (Kotler)

is a stance and an attitude that focuses on meeting the needs of users. It is not separate from good practice. It is good practice.

Marketing is a stance and an attitude that focuses on meeting the needs of users. Marketing is a means of ensuring that libraries, librarians, and librarianship are integrated into both today's and tomorrow's emerging global culture. marketing is not separate from good practice. It is good practice.

is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.

Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates. Nicolas Roeg

is about starting out with the customer's utility, with what the customer buys, with what the realities of the customer are and what the customer's values are.

to start out with the customer's utility, with what the customer buys, with what the realities of the customer are and what the customer's values are this is what marketing is all about' (Drucker 1985: 233).

is about values and amidst all the noise, one has to be very clear what one wants customers to know about one.

Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us. Steve Jobs

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